The factors within the external environment that are important to marketing cal and legal, and competitive social change is perhaps the most difficult external variable for marketing man- agers to forecast, influence, or integrate into marketing plans social factors in- clude our attitudes, values, and lifestyles. Key trends impacting nike’s performance in 2013 nike continues to face problems in certain southern european markets such as italy and spain due to. An analysis of the sports equipment industry and one of its footwear producers such as nike purchase price is a significant factor which affects. Successful small-business owners keep track of all the factors that can have an impact on their business they know when to sweat the small stuff without taking their eyes off the big picture, and they understand that all kinds of circumstances can change the all-important bottom line.
Pestle analysis of nike the focus should be on the macro environmental factors of nike a positive attitude has been indicated in a study towards social and. By: jenna dewalt nike is doing an incredible job focusing on social impact within developing nations they have focused heavily on creating, maintaining and exceeding ethical business practices among communities where their factories for production are located. Nike targets the social values of achievement and the switching costs are high bargaining power of suppliers there are few suppliers in the industry and costs of raw materials are increasing adidas. Man lives in an environment where both abiotic and biotic factors affect him he learns to adapt himself to these in several ways there is also another kind of environment, which plays an important role in man’s living conditions, this is the social environment.
Morgan stanley highlights some risk factors that could hurt nike in the future. Social/sociocultural factors influencing nike’s business environment social issues impact the attractiveness of nike’ athletic shoes, apparel and equipment this component of the pestel/pestle analysis model deals with the effects of social conditions on the firm’s remote or macro-environment. Nike tasks diplomat and activist andrew young with examining its labor practices abroad his report is criticized for being soft on nike critics object to the fact that he didn't address low wages, used nike interpreters to translate, and was accompanied by nike officials on factory visits. “just done it”--- nike’s new advertising plan facing global economic crisis nike, inc is a marketer of sports apparel family concern and social.
Within a matter of weeks nike produced a plan to go toxics-free free by 2020 with similar plans announced in the corporate social responsibility olympic games. Economic and cultural factors in globalisation, globalisation, global change, sose: geography, year 8, nsw in this chapter: international trade has expanded through the rise of globalisation and the adoption of free-trade by many countries tncs have grown to dominate world markets changing labour patterns have allowed a number of large.
The nike controversy • provide childcare, social security benefits, medical insurance and bereavement leave, as stipulated under chinese labor law. Macro and micro factors it is important that nike are aware of this so nike can sustain its competitive advantage over them social- ageing population. Social the social factors that may affect businesses a) population changes (demographics) b) trends which affect social class eg education c) changes in social attitudes d) cultural preferences eg animal welfare, vegetarianism e) health issues f) changes in structure of labour market g) black economy - black market if the.
Social factors in pest analysis there was a time when the image and reputation of top sportswear brand nike was tarnished due to labor and poor working condition issues. At the social level, there are studies responding to issues related to community growth and development, public interest and welfare, human rights, culture and humanity, policy and regulations and social sustainability development etc (zoe, 2007 grefe, 1995.
Csrwire users are connected to the best corporate social responsibility and sustainability resources available, sign in or become a. P6 how does political, legal and social factors impact business activities of selected organisations and their stakeholders political factors: politics can nikein both negatively and positively through changes made to tax, labor and national security laws. Macro factors allstars12345 / november 5 with the use of social media system it has helped nike to increase their brand awareness to their consumers. Performance, nike must deliver all the promises to their consumers, showing that the various product by nike is reinforced by designed, development of the product, and making the athletes wearing the latest products (larson, 2011.